International Franchise Business School
Lead You to Success

 

The International Franchise Business School of Beijing Normal University at Zhuhai is the first such institution in China that has access to a wide spectrum of teaching resources for the purpose of providing higher education for the school. It has a mission of aiming for advancement of the franchise management in the global economy.

Armed with a century’s educational experience and the resources of BNU and the essence of today’s knowledge in franchise management, the School distinguishes itself with a systematic approach in teaching. We emphasize ‘Management Practices’, ‘Case Studies’, and ‘Global Characterization’. The goal is to develop professional management talents in personnel who can incorporate the management theory of franchising into practical operation.
 

Franchising has emerged as one of the world’s most successful form of business activities in the 21 century. The U.S. Commerce Department recognizes it as the major force shaping the world’s new economy. Other developed countries consider “Franchising” a key business model of the economy. For example, Singapore regards ‘Franchise Development’ as a core national strategy.

The business of franchising has shown to be a highly successful pattern of growth for entrepreneurial, small and medium businesses as well. The examples of success include such famous global business giants as Coca Cola, McDonald’s, Kodak, Ford Motors, Wal-Mart, 7-11 Stores, Hilton, Disneyland, 21 Century Real-estate, NAPA, ET Education, etc… 

Combining the know-how in Management, Marketing & Sales, Finance and Law, Franchise has developed into a specialized field of knowledge in the educational systems of Europe and U.S. Many world-renowned universities have established professional schools which specialize in Franchising. A degree in MFM or a professional consultant certificate in franchising is highly valued by those in the business. China is viewed as a country having the greatest growth potential in franchising following its entry into WTO.

The Chinese government also recognizes this potential and has taken steps to prioritise and accelerate the legislative processes to safeguard development and growth.

The International Franchise Business School of Beijing University at Zhuhai has opened the door of opportunity for you to advance your career as well as your life prospects. The future is in your own hands.

Goals

The School is dedicated to developing a professional and international framework of education for Franchise. With such training, the students will be equipped with all the necessary tools to pursue a prominent and outstanding professional career.

The School cannot promise success for all the students. But we will strive to provide our students with the essentials in knowledge, entrepreneurial mindset as well as the spirit of never ending pursuit of success.

Resources

Century’s of Tradition in Beijing Normal University – We have vast educational resources, top quality teaching staff, administrative excellence and the assurance of continued innovation in the educational process. 

International Franchise Development Services (FDS) – In addition to sharing its vast research and operational based information and expertise, this global organization will serve to connect us with other world-renowned Franchise academics, enterprises and scholars. This will enable our School to stay in the forefront of progress and advancement in both research and application. 

Distinguished Scholars and Business Establishment – The School distinguishes itself by offering the School’s board positions to a host of business executives in and outside of China and by recruiting distinguished scholars and established business leaders to assume teaching responsibilities. In so doing, we expose our students early to these leaders and permit first-hand learning on the secrets of success. 

Faculties
  

Zhang Zhengyu	Ph.D, Dean of the School
Roy Seaman	Chairman of FDS International
Ai Feng	Professor, Economist,
Frank Hoy	Famous international expert in the subject planning and education of franchise business
Liu Wenxian	Visiting professor, president of FDS China
Yang Qian	Professor, marketing expert
Lan Runhong	Famous Singapore educationist of franchise business

Programs

1. Franchise Management

2. Franchise Law

3. Franchise Investment

Department

Franchise Business Management – aims at educating students who take up professional positions in the main sectors of the franchise business, or work in the governmental agencies managing franchises, or as consultants on setting guidelines for the industry.

Educational Model

The teaching combines theory and practice in a “3+1” model. It means students will finish the study both in theory and practical implementation aspects of franchise business and receive innovate training in 3 years. On the 4th year, students will have an opportunity to take an internship in many prominent franchises. This will be counted as an important part of the requirement towards graduation. 

Definitions of Franchise

1. By the International Franchise Association (IFA)
   Franchise is the contract relationship between the franchisor and franchisee. The franchisor shall be responsible for offering and maintaining consistent interest in the improving the management know-how and training of franchisee’s operation: the management of the franchisor shall be carried out under the common logo, management mode or process, and the licensee shall invest in its businesses from its own resources.

2. By the Chinese Government’s Legal Definition
   Franchise refers to a case in which a franchisor grants the use of its trademark (including Service trademark), company name, product, patented exclusive technology, and operations mode to a franchisee by means of a contract. The franchisee shall assume these management activities under the uniform business model of the franchisor, and pay related expenses to the franchisor.

Courses

  
 

Contact Details
Tel: 86-756-6126520
Fax: 86-756-6126521
E-mail: bnuifa@bnuep.com